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Group runs + good deeds
Run as a group to do a good deed — fitness with a mission.

Started by Ivo Gormley OBE in 2007. First run was delivering newspapers to Terry Young, a housebound Hackney pensioner.
“Running with GoodGym is great because I get fit, do good and get to hang with a load of awesome people. Before GoodGym I always lost motivation — now I run two or three times a week.”
— User · goodgym.org
You run side by side with a shared task. The run bonds you; the good deed gives you a reason to come back.
The mission is also what keeps you coming back for someone other than yourself — that's the part a plain run club doesn't have.