Advertise with Places We Connect
Reach Londoners who are ready to book, not just browse.
Places We Connect is a curated London directory of saunas, climbing gyms, run clubs, padel courts and cold plunges — the spaces people keep going back to. Our audience is already searching. We point them to the places worth booking.
9
curated guides + data report
36
venue profiles with intel
~167K
monthly searches across 7 categories
Built by one person who came back from travelling and wanted to rediscover where he wanted to become a regular. Read the full story →
Who you reach
The audience is already searching for you.
We don't build an audience from scratch and sell it. We sit at the top of searches Londoners are already making — people looking for a specific experience, ready to go that week. Every space in our directory is a destination that person could book or visit right now.
Sauna & Cold Plunge
~28,000 searches / month
Londoners searching “sauna near me”, “cold plunge london”, “sauna london” — ready to book their first session.
Padel
~185,000 searches / month
“padel near me” and “padel london” are among the fastest-growing sports searches in the UK. These are players, not browsers.
Climbing & Bouldering
~32,000 searches / month
London's climbing scene is booming. New gyms open every quarter. Our audience is the person who shows up three times a week.
Run Clubs
~24,000 searches / month
Run clubs are the new nightclub. London has dozens, and our guide points newcomers to the ones with staying power.
Monthly UK search volume across our verticals. Every person searching is within reach of a space in our directory.
Partnership tiers
Three ways to work with us.
Every partnership is clearly marked as paid. Curation is never for sale — we only work with spaces we'd recommend to a friend.
Listed
Free
Every space belongs in the directory. A listing costs nothing — you just need to be worth going back to.
- Profile card in the directory
- Curated watercolour illustration
- First-visit intel for newcomers
- Links to your website and social
Featured Spotlight
£500 / month
One space per category holds the top of its guide. Your profile becomes the first one London sees when they search for your category.
- Top-of-hub placement in your category
- Bespoke watercolour, yours to keep
- Long-form curator essay about your space
- Dedicated spotlight page with booking link
- Quarterly performance report
One spotlight per category at a time. By inquiry, not checkout.
Apply for the spotlight →Founding Partner
£5,000 / year
The first-mover seat. Lock the rate for your category before it fills, and become part of the directory's origin story.
- Everything in the spotlight
- Locked rate for 12 months
- Named in the directory's origin story
- One founding partner per category
- A say in how the spotlight evolves
The demand already exists
London searches for these categories every month.
These are real UK search volumes. Every query represents someone ready to visit. When you sit at the top of a guide, that traffic flows through your profile.
| Search query | Monthly searches (UK) |
|---|---|
| “padel” | 135,000 |
| “padel near me” | 40,500 |
| “sauna near me” | 22,200 |
| “padel london” | 9,900 |
| “sauna london” | 5,400 |
| “cold plunge london” | 320 |
One space sits at the top of each guide — and that position is not sold in bulk.
How it works
From inquiry to spotlight in four steps.
01
Apply
Tell us about your space — the category, the location, and why yours is the one people keep coming back to.
02
Fit check
Solomon reviews every application and, if it's a fit, suggests a call. Most spaces will be turned down — that's the point.
03
Invoice
No self-serve checkout, no card on file. If it goes ahead, you're invoiced — a conversation first, then the paperwork.
04
Go live
We make the watercolour, write the essay, and put you at the top. Your spotlight goes live, and London starts finding you.
Paid placement is clearly marked. Curation is never for sale.
Every featured spotlight and founding partner is labelled as a paid partnership. The choice of which spaces make the directory — and which do not — stays with the curator.
Apply to partner
Tell us about your space.
Solomon reads every application and replies himself. If it's a fit, he'll suggest a call. No pressure, no automated follow-ups.
No self-serve checkout. No Stripe link. A conversation first, and an invoice only if it is a fit.